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Empowering Women
within and through
the media

Ensuring gender responsive media in Pakistan

Uks strives to achieve gender equality and empower all women across various segments of society through and within the media by challenging and eliminating the stereotypical and objectifying portrayal and representation of women in media content.


Women’s Media Complaint Cell (WMCC)

A forum for the media audiences to register complaints regarding any insensitive or sexist portrayal of women in media in Pakistan -TV, radio, newspapers or online media. So next time don’t just cringe when you see anything that’s gender-unfair on TV or papers. Pick your phone upand punch away a complaint.


Pakistani Women’s Media Network (PWMN)

Launched in 2008, it is an informal, non-hierarchical group of almost a hundred women media persons and others working in or on the media. It is an autonomous body, committed to raising voices and concerns against gender-based violence, injustices and biases in the media and society.



Ukaas -the Reflector, our quarterly e-newsletter. Share your email address with us to subscribe and get an insight into what’s upat Uks. Itsmost appreciated section “Media Matters-the Good, the Bad and the Ugly” regularly analyses the media in Pakistan through the gender lens.


Our Milestones since 1997


Radio & Digital Productions

  • 32 Radio Series
  • 316 Programmes
  • 8 Digital Stories
  • 32 Radio Series

Workshops &

  • 40 Workshops for over 800 Students
  • 43 Workshops for over 860 Journalists
  • 8 Round Tables & On-Desk Consultations
  • 94 Community Workshops with 2850 Participants


  • 24 Reports & Booklets
  • 17 Desk Diaries
  • 10 Toolkits
  • 06 Global Researchers
  • 22 Brochures

Media Monitoring

6935 Days of Print Media Archive

Uks Daily media monitoringand Monthly
bulletins –Print, electronic and online media
scrutinized through the gender lens

Daily media monitoring and Monthly analyses
for UNICEF –20 + print and online English,
Urdu and Regional language publications
largest print media archive in the country with


News & Insights

Launch of WMCC Smartphone App

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Dialogue For Change – II

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Dialogue For Change

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Recent Projects

Uks’s Gender Equality in Media: Beyond Advocacy and Awareness calls for a united effort, inclusive of all those involved in the production and presentation of skewed and many a times gender blind content in media, to initiate a conscious, concerted work to produce gender-neutral and gender-sensitive media content. A yearlong initiative, launched in May, 2018 aims to enhance media’s role as key influencer in creating positive perceptions on gender-equality as well as prevalent sexism in news and newsrooms.


Dialogue for Change DFC

Another one of Uks's novel initiatives - Dialogue for Change - is a series of panel discussions with media production teams on ensuring gender-responsive content in the news and entertainment media. Fourth in this series of events was a roundtable with media executives, gender experts and civil society to discuss the long and short-term impact of sexism and misogyny when these are not understood (fully or partially) by public in general and politicians and media in particular.


Conference on Ending News Media Sexism

Uks held a half-day conference 'Lessons from the Past for a Better Today and Tomorrow' to commemorate the International Women's Day. The panelists discussed the past, present and future of Gender Equality in News and Newsrooms in media in Pakistan. ('Learn more' link to 'news and insights' page. Detailed write-up below )


People Behind Uks

It was during her career as a professional journalist that Tasneem realized the need to sensitize and train the media over coverage of gender based issues which led to the formation of Uks.


Founder & Director LEARN MORE