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Research Study on Media and Gender in Asia-Pacific

In line with UNESCO’s Communication and Information Programme for 2014 to 2017, comprises research on gender and media conducted in partnership with national stakeholders in seven countries of the Asia-Pacific region (South Asia, Southeast Asia and the Pacific): Cambodia, India, Malaysia, Nepal, Pakistan, Sri Lanka and Vanuatu.

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Islamabad: March 25th, 2015

Uks coordinates GMMP 5 in Pakistan

The GMMP is the largest and longest running research and advocacy initiative on fair and balanced gender representation in the news media. It is coordinated by WACC, a global network of communicators promoting communication for social change, in collaboration with data analyst Media Monitoring Africa, and with support from the United Nations Development Fund for Women.

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Washington DC: March 6th, 2015

Uks participated in the discussion Women Preventing Violent Extremism

Charting a New Course held on Friday, March 6, 2015 to celebrate the International Women's Day. The U.S. Institute of Peace invited women civil society leaders from India, Indonesia, Kenya, Nigeria, Pakistan and Tanzania in this discussion that focused on lessons learnt in their work of preventing violent extremism in their communities and the role of gender in countering violent extremism.

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PAKISTANI URDU-SPEAKING JOURNALISTS' TRAINING AND EXCHANGE PROGRAM at The Gaylord College of Journalism and Mass Communication, University of Oklahoma, USA, funded by The US Department of State

The application form can be downloaded here. Applicants must follow all guidelines in the application document and submit their complete application package (including all supplemental material) to both the email addresses provided in the application instructions. The deadline for applications is January 5th, 2015.

Application Form FAQ'S Announcement


Islamabad: January 8th, 2014

An interview with Voice of America:

Ms. Ahmar reiterated that “The positive portrayal of women in the media in Pakistan is imperative”

She added that women should not be treated as ‘objects’. Professionally women should be respected and treated based on their talent and not for their gender!

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Islamabad: January 8th, 2014

Call for Entries: Uks-APNS Gender and Media Awards

Deadline for Submission: February 15, 2014

Uks Research Resource and Publication Centre, in collaboration with All Pakistan Newspapers Society (APNS), is pleased to announce Gender and Media Awards with an aim to promote gender balanced and equitable reporting in media. These awards will be held in March 2014, as part of a formal ceremony in Islamabad that will also launch Uks and DANIDA project report on More Women in Media, The Final Touch.

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Islamabad: July 10, 2013

“Who’s Telling Our Story? A Situation Analysis of Women in Media in Pakistan

Uks in collaboration with DANIDA conducted a nationwide launch of its report, titled, “Who’s Telling Our Story? A Situation Analysis of Women in Media in Pakistan”. The report outlined the activities, the experiences and the major milestones of the project “More Women in Media”. Apart from this main report, an election report titled “Fair, Balanced and Unbiased. A Gendered Analysis of Pakistan’s Media Reporting of Elections 2013” and a revised Gender Sensitive Code of Ethics was also launched at the event.

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IWART Seminar on Community Radio and Democracy in South Asia

Attended by Director  Uks, Ms. Tasneem Ahmar

Held at India International Centre, New Delhi.


Islamabad: March 07, 2013

Uks celebrates the International Women's Day with two landmark initiative

Announces the winners of the First ever women in media awards and launches a media guide "Powerful Women, Powerful Nation: Empowering Women through theMedia"


Karachi, 17th February 2013

Uks's Diary put on sale in Karachi Literary Festival


Islamabad, 23rd January, 2013

Uks-APNS Call for entries for the first ever 'Women in Media Awards' 2013


Peshawar, 6th November 2012
Another Uks’s firsts!!

Uks Research Centre recently held half-a-day Parents’ Get-together at five universities across Pakistan with parents of students of the media departments. It was a first ever effort to effectively engage parents of all students, especially female students to be pro-active rather than reactive! Encouraging practical application of talent and knowledge of students of media, their parents were invited to boost their children’s confidence in their abilities through involvement in their education!

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Uks in Collaboration with Ufone presents

‘Meri Awaz Sunno’ (Listen to my voice) Giving Voice to Pakistani Women,

An internet radio service based on gender responsive programming. This initiative is to counter negative media practices that at best patronize women and at worst trivialize them. The programmes revolve around women’s rights- legal, social, economic, political, cultural, health etc.- that unearth special stories, inspirational as well as informative. This internet service hopes to bring forward concerns and accomplishments of women and contribute to a social consensus that women’s rights are human rights!

To listen live from Monday to Friday, log on to Uks’s website; At 12:00PM to 1:00PM Repeat: Saturday and Sunday 11:30 am onwards For live calls, dial 051-8430456 or 051-8430457 between 12:00PM to 1:00PM PST.


Islamabad, 26th March 2012
Uks Research Center, Islamabad, in collaboration with the National Commission on the Status of Women organized a meeting with Civil Society Organizations, Ministry of Human Rights and the Ministry of Information along with Islamabad based CSOs and Donor Communities on 26, March, 2012 at NCSW Office, Islamabad.

The meeting was intended to bring concerned parties on one platform and unanimously decide on an Alliance for Gender-Just Media. The Alliance aims to support collaboration and coordination amongst the like-minded - media and civil society organizations -  persons that would/could probe, promote and push for gender-responsive media practice and content analytically and with evidence.

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Uks Celebrates ‘International Women’s Day’

a celebration of Respect, and Appreciation towards Pakistani Women by Broadcasting the Success Stories of proficient women who contributed towards National Development within their own capacities and brought about a change in the society by doing the unthinkable.

Tune into ‘Mere Awaz Suno’ on Uks radio at 12 pm to listen to such stories.

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Uks Radio Project on having received appreciation for its State-of-the-art studio (by CSOs having rented this space for producing radio programs) is proud to announce that its studio is now Open for hire!

The studios are available at both of Uks’s offices • House no. 51-A, Street 63, F-8/3, Islamabad • Office #7/ 1 C, (1st floor), Stadium Lane1, Khadda Market, DHA, Karachi For our rental rates and availability please contact us at the phone numbers: +92 51 2850906, +92 51 2850908 or emails us at

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Uks Radio Project extends its expertise in radio productions by offering customized radio trainings at its Islamabad office.

Maximum ten-day training session from research and orientation to field work, recording and compilation - rough cut to the final product! Uks’s In-house studio can accommodate twelve trainees at one time! For details please contact us at the phone numbers: +92 51 2850906, +92 51 2850908 or email us at

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It is with immense pride that Uks is launching its new internet radio series ‘Meri Kahani’ (My story), ‘A Series based on Oral Testimonies of Women living with HIV and AIDS.”

Log on to and listen to each of the nine programmes of this series daily from 16th February to 24th February at 11:45am. Uks in collaboration with PANOS, Pakistan has been focusing on the vulnerability of women to HIV and AIDS. HIV and AIDS is a pandemic, a complicated social and cultural phenomenon as well as a medical problem. In many countries including Pakistan, ignorance and denial are helping its spread. Irresponsible and incomplete reporting by the media can be potentially dangerous in many ways.

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Uks is proud to announce the launch of its Internet Radio Service ‘Meri Awaz Sunno (Listen to Me)’

Radio Project established since 2003 has been working in wide ranging issues of or about women from basic needs like education, health and empowerment to sensitive issues like HIV and AIDS, disaster and ‘honor’ killings.

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Islamabad, 27th January 2012
Ms. Tasneem Ahmar, Director, Uks Research Centre, appears in Dawn News prime time talk show with her expert views on media ethics on ‘morning show host case’ where the host caught up couples unawares and acted as their moral judge - and executioner! Air- Date:27th January 2012.

Ms. Ahmar, was one of the four guests on the show and shed light on the media code of ethics, portrayal of women through media, improvement and downsides in the media landscape in the last decade and how in the case under discussion, viewers became passive to proactive and highlighted this issue through social networks.


Islamabad, 16th December 2011
Launch of Uks Annual Desk Diary 2012 – ‘Women of Pakistan: Saying NO to Domestic Violence’

Uks Research Center, launched its Annual Desk Diary 2012 titled ‘Women of Pakistan: Saying NO to Domestic Violence’. The launch was organized at Uks’s office in Sector F-8/4, Islamabad.

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Bangkok, Thailand. 11th – 13th December 2011
Community Radio Training Forum, attended by Ms. Rafia Arshad on behalf of Uks

Ms. Rafia Arshad, Projects Coordinator and Radio Producer at Uks research Center attended the AMARC Asia Pacific Community Radio Training organized by the World Association of Community Radio Broadcasters (AMARC). This forum was held from 11-13 December 2011 in Bangkok, Thailand.

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Tasneem Ahmar, Director Uks on the Afia Salam Show

The portrayal of women in the media, be it through journalism or advertising, perpetuates certain stereotypes in the mind. These usually work to her disadvantage. Media needs to become responsible as far as portrayal of women is concerned. Do you think the images of women that reach you through words and pictures are justified? How would you like the women to be portrayed so they retain their dignity?

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An article on Uks’s 2011 Desk Diary, posted on the ‘Community of Women Entrepreneurs’

Each year Uks, a research, resource and publication center on women and media, publishes its Annual Desk Diary. This signature product is a handy organizational tool that also provides a well-rounded view of a particular theme chosen for that year. Past editions have covered a variety of topics including women’s empowerment through education, the struggle for legal rights, and striving for power and visibility in the media. Inspired by its work with CIPE and the Lahore Chamber of Commerce and Industries to create a series of radio programs about women entrepreneurs, Uks chose entrepreneurship as the main theme of this year’s Desk Diary.

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Islamabad, 2nd December 2011
Launch of ‘More Women in Media’ - A 2-year Project based on Media Monitoring, Advocacy for Gender Sensitivity and Lobbying for Affirmative Actions

Uks Research Center Islamabad and the Department of Communication and Media Studies at Fatima Jinnah Women University, in collaboration with the Danish International Development Agency (DANIDA) organized the launch of the project ‘More Women in Media’ at Fatima Jinnah Women University. The project aims at media monitoring, advocacy for gender sensitivity and lobbying for affirmative actions.

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Islamabad, 30th November 2011
‘More Women in Media’ - A Consultation with Media Partners

Uks Research Center Islamabad organized a one-day Consultative Meeting with Media Partners, as part of its project with Danish International Development Agency (DANIDA) titled ‘More Women in Media’. This consultation was organized at Hillview Hotel in Islamabad, on the 30th of November 2011, and the agenda of this consultation was to acquire the valuable input of these media specialists with the aim that not only will it add more substance to the debate at hand, but it will also assist Uks in taking this project forward in the right direction. Among the attendees were Mr. Amir Mateen – Senior Correspondent at The News, Ms. Arifa Noor, Editor at Dawn and Ms. Asma Shirazi, Senior Anchorperson at Samaa TV, who joined Ms. Tasneem Ahmar – Director Uks Research Center and Mr. Ibrahim Sayed – Research Associate at Uks.

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Islamabad, 29th November 2011
Launch of Talking Back II

‘Talking Back – II: From Passive to Proactive’ - Uks Research Center launches report based on the outcomes of the one-year project on Promoting Media Literacy in Pakistan by Building Linkages between Media and Public Uks Research Center, Islamabad launched ‘Talking back – II: From Passive to Proactive’ – a report based on the outcomes of the project on promoting media literacy in Pakistan by building linkages between media and public.

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Islamabad, 25th November 2011
16 Days of Activism against Gender Violence

The 16 Days of Activism against Gender Violence is an international campaign originating from the first Women's Global Leadership Institute sponsored by the Center for Women's Global Leadership in 1991. This year all stakeholders are working in collaboration for the commemoration of 16 days of activism on a common framework with common indicators of results so that a collective and cohesive approach can be showcased when it comes to development partners working together on common themes.

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Islamabad, 4th October 2011
3-Day intensive Training of Women Journalists on Economic Reporting

Uks Research Center, in collaboration with Center for International Private Enterprise (CIPE) conducted a '3-day Intensive Training of 13 Women Journalists' from all across Pakistan, on 'Economic Reporting'. This training was held at Avari Xpress in Islamabad.

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Islamabad, October 2011 – January 2012
Series of 13 Radio Programs on Ending Violence Against Women – an Uks-CAVISH collaboration

Uks Research Center, in collaboration with Cavish Development Foundation is producing a series of 13 radio programs, with the theme 'Ending Violence Against Women'.

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Islamabad, 11th August 2011
Consultative Meeting with the Media on "Promoting Public Discourse on Media Content in Pakistan"

Uks Research Center, Islamabad, organized a one-day consultative meeting as part of its ongoing project with the National Endowment of Democracy (NED) titled 'Promoting Public Discourse on Media Content in Pakistan', at Hillview Hotel, Islamabad.

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Lahore, 28th July 2011
Uks-CIPE 1-day Training Workshop of Women Journalists on Economic Reporting

Uks Research Center, in collaboration with CIPE arranged a capacity-building training of women journalists and reporters, who work or have worked on economic reporting.

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Islamabad, 6th July 2011
Ms. Marilyn Wyatt's visit to the Uks office in Islamabad

Ms. Marilyn Wyatt, Development Outreach and Communications, USAID and the wife of the US Ambassador to Pakistan visits the Uks office in Islamabad

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Islamabad, 22nd June 2011
Launch of Uks's Internet Radio titled 'Meri Awaz Sunno'
Uks Research Center, Islamabad, in collaboration with Zong Telecom, has launched its very own internet radio titled 'Meri Awaz Sunno: Giving Voice to Pakistani Women'.

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One-Day Consultative Meeting on "Media as a Partner in Ending Violence against Women"

Uks Research Center, Islamabad, in collaboration with UN Women organized a one-day consultative meeting with selected media persons on "Media as a Partner to Promote Gender Sensitive Reporting on Violence against Women" on the 4th of June 2011, at Best Western Hotel, Islamabad.

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Speakers laud media for ‘positive role’

ISLAMABAD - Speakers at a seminar appreciated the positive role of media to generate public awareness addressing violence against women, and said that media is serving as catalyst in providing justice to the victims of gender violence.

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Reaching the Unreached Through Radio – an Uks-PANOS Initiative

Lyari’s young women speak out about girls’ education, garbage and early marriages in a series for radio, ‘Awaaz Hamari Quwat’

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ISLAMABAD: Senior journalists and women rights activists chided the media for reporting rape cases like any ordinary crime, at the launching ceremony of a report on the media's role in sex crimes. By Sehrish Wasif

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Report: How Pakistani Media Reports Rape Cases

Uks-GFW Report: 'Covering Crime: How Pakistani Media Reports on Rape Cases.'

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CIPE Launches New Global Editorial Cartoon Competition
Advocacy cartoons transcend language barriers and illiteracy. One powerful cartoon can communicate where a thousand words often cannot. CIPE's new global competition is open to professional and amateur cartoonists, students, and professionals from any country and any walk of life

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Islamabad, 18th to 19th April 2011
Uks-NED 2-day Orientation Workshop of 12 students on 'Media Literacy' at Bahauddin Zakariya University, Multan

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Islamabad, 14th to 15th April 2011
Uks-NED 2-day Orientation Workshop of 12 students on 'Media Literacy' at Hazara University

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Islamabad, 11th to 12th April 2011
Uks-NED 2-day Orientation Workshop of 12 students on 'Media Literacy' at Islamic International University Islamabad

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Islamabad, 4th April 2011
Report on 'How rape is covered by the media in Pakistan'
Uks Research Center, Islamabad, in collaboration with the Global Fund for Women (GFW), has compiled a report titled ‘Covering Crime: How Pakistani Media Reports on Rape Cases.’

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Islamabad, 30th and 31st March 2011
Uks-NED 3-day Orientation Workshop of 12 students on 'Media Literacy' at Islamia University, Bahawalpur

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Islamabad, 24th to 26th March 2011
Uks-NED 3-day Orientation Workshop of 12 students on 'Media Literacy' at Punjab University, Lahore

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Islamabad, , 11th March, 2011
One-day Consultative Meeting with Senior Media Personnel on Positive Portrayal of Women in the World of Work
Uks Research Center, Islamabad, in collaboration with the International Labour Organization(ILO),has organized a one-day consultative meeting with the media on the 12th of March, 2011 at Hillview Hotel, Islamabad

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Uks Radio

Click Here To Listen Live

Tune in to Meri Awaz Sunno - Uks's very own Internet radio, every day from Monday to Friday to listen to many of the best of Uks's radio programs. Repeat airing on the weekends. For feedback, please send us your feedback on Uks Research Center P.O. Box # 1506, Islamabad or write to us at


Featured Videos

'Turning a Project into Passion'
A video presentation of Uks-UNFPA project
'Through the Gender Lens'
Rohi TV Covers Two-Day Training of Working Journalists on ‘Media Monitoring and Gender Responsive Reporting’ in Islamabad organized by Uks

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News On Pakistani Women From Across The Globe

What they say about Uks

I wanted to send my appreciation to the Uks team for your recent progress report. I enjoyed hearing the stories and feedback from the radio producers. The quotes your group used to tell the progress of the project was truly useful for me understand how you do your work and what it means to your group. Similarly the experience sharing and learning process that was integrated into the project was impressive and touched me as a fellow feminist. I very much enjoyed the report and I hope to read the next one at the end of the grant period

Devi Leiper,
Program Associate,
Asia & Oceania The Global Fund for Women
Uks has done a tremendous and commendable job in highlighting the importance of radio and how this form of media can serve to highlight gender sensitive programming by promoting women’s issues, based on the concept of media advocacy as a central strategy for raising public awareness and sensitization. I congratulate Uks and its team for undertaking and accomplishing this task with dedication and commitment , and I hope more efforts of this kind will be made in future to carry forward the good work done already in the common interest of the people of our country.

Prof. Dr. Saeeda Asadullah Khan,
Vice Chancellor,
Fatima Jinnah Women University, Rawalpindi
I am delighted that a network for women in media is taking root in Pakistan! Panos Pakistan supports this effort whole-heartedly because in the course of our work, which is to work with and through the media to improve coverage of critical development issues, we have found a disappointing lack of women in general and in particular in the upper echelons of the media industry. There needs to be more women managing media in Pakistan, and indeed in the regions, and we hope this effort by Uks will provide a much needed platform for Pakistan’s media women to make themselves seen and heard.

Sahar Ali Country,
Director PANOS,
South Asia-Pakistan